The Launch Of Dublin Fashion Festival

Sure what else would I be doing on a Wednesday evening in August…Hmm perhaps getting myself organised for my annual visit to the taxman in September, washing my flea-ridden pooch or hoovering my mouldy old car, I could think of a few, but instead I dusted off my finest (some very old leather pants with a hole in the crotch and a top I thought was rather cool but ended up being far too hot, geddit?)

WHAT – last night DublinTown launched the 2015 Dublin Fashion Festival.

WHEN – Taking place from Monday 7th September until Sunday 13th September, Dublin Fashion Festival will see over 200 retailers, restaurants, bars and hotels taking part in one of the liveliest events in the city.

WHO – Following in the footsteps of Laura Whitmore, Angela Scanlon and Amanda Byram, the face of this year’s festival is Pippa O’Connor.

Repro Free: 12/08/2015 DublinTown has teamed up with Ireland’s most stylish lady, Pippa O’ Connor Ormond to launch the 2015 Dublin Fashion Festival. This year’s festival sees over 250 retailers, restaurants, bars and hotels in the city centre taking part in one of the city’s liveliest events from the 7th-13th of September. Putting a sense of fun and theatre back into shopping and socializing in the capital, Dublin Fashion Festival celebrates all things fashion, from catwalk shows on Henry St and Grafton St, to the championing of up and coming talent with the Young Designer of the Year and the Canon Young Photographer of the Year. Pictured here on the streets of DublinTown, Pippa is dressed in an outfit sourced almost entirely from Arnotts. Picture Andres Poveda For more information and the latest news, including fashion shows and in store events, visit Dublin Fashion Festival’s website or follow them on Facebook, or Twitter @DublinFashion, or Instagram DublinFashion_ #DublinFashion

THE DETAILS – Buyers, designers, bloggers, models, stylists,  journalists and self-proclaimed fashionistas or whatever your having yourself flocked into Dublin’s City Hall and when I say flocked I amn’t being cute, like little fashion sheep, we flocked into the historic hall with fervour. The place was packed to the rafters and needed little in the way of embellishment. It was one of the finest evening’s we’ve had this summer, a good sign of things to come.

EATS – Meeting House provided the fruity concoctions and San Lorenzos created the tasty tapas.

Pippa O’Connor


The catwalk looks were provided by city stores including Brown Thomas, New Look, Karen Millen, Forever 21, Dunnes Stores, Arnotts, The Design Centre, River Island, Oasis, Coast, Louis Copeland, Lya Solis, Mary Grant, H&M Studio Collection, Benetton, Warehouse, Debenhams, Penneys, Bershka, Buffalo and Circus.

H&M Studio collection
River Island suit
H&M Studio Collection
Pippa was dressed in a Jumpsuit from Arnotts
Brown Thomas









THE VERDICT – Each year Dublin’s very own fashion week gets bigger and better and is a great way of showing off homegrown talent and the city as a fashion hub. I loved the choice of City Hall for the launch last year and was delighted we were invited back there again. Looking forward to September already.

THREADS – I wore an AW15 Maje lace poloneck top and my reliable suede red platforms and leather pants.

Killian O’Sullivan was in charge of music and the beautiful models came from Assets and First Option.

And if you don’t already know DublinTown is Dublin City’s Business Improvement District (BID) a not-for-profit organisation charged with creating a welcoming and economically viable city environment.

It is a collective of 2,500 businesses in the city centre, from St Stephen’s Green to Parnell Street, and works with its partners to enhance the appeal of the City Centre as a place for shopping, recreation and business development. DublinTown is behind popular city festivals such as Dine in Dublin, The Dublin Fashion Festival and Dublin at Christmas. Richard Guiney is the CEO and Clyde Carroll is the Marketing and Communications Director.

I had a wonderful night with my feathered friends, Aideen Finnegan from 98FM News, Laura Jordan from Style Savvy and Hairstylist Mike Szerszen from Zeba Hairdressing.

A big thanks to Elevate PR who work tirelessly on these events and are so good to all of us plebs, kindly ensuring that my fat bottom gets a seat. Thanks Sadhbh, Claire and Aoife.


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